# The Knowledge Base

By [DYLIT Social](https://dylit.info/user/dylitsocial)

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Your First 30 Days of Content Marketing: A Simple Plan for SaaS Founders   So you've decided to start doing content. You have a product, you know roughly who your customers are, and you've probably heard all the usual advice about blogging, SEO, LinkedIn, newsletters, and building an audience.   Then you sit down to actually do it, and the questions pile up: What should you write about? How many articles should you publish? Should you start with SEO or LinkedIn? Do you need a newsletter? And most importantly, how do you do all of this without a marketing team?   The answer is not to try to do everything. The first 30 days should be about building a simple process you can actually keep going - figuring out who you want to reach, what they care about, and what you can consistently create that's useful to them.   If you haven't already, start with How to Build a Content Strategy from Zero - this post turns that strategy into a week-by-week process.   Week 1: Talk to Your Customers   Don't start by writing. Start by listening.   If you already have customers, talk to five of them - a 20 or 30 minute conversation is enough. Ask what they were trying to solve when they started looking for a product like yours, what was frustrating about their old approach, what alternatives they considered, what nearly stopped them from buying, and what they wish they'd known earlier.   Then listen. If three customers describe the same problem in almost the same words, write it down - that language can become article titles, landing page copy, FAQs, and sales messaging.   Your current customers tell you why people buy. Lost deals, churn surveys, and support conversations tell you why people don't. Look for patterns - maybe prospects don't understand part of the problem, or are using spreadsheets because they don't see the value of dedicated software. Those are content opportunities too.   Also spend time where your customers spend time - Reddit, industry communities, LinkedIn, reviews, competitor discussions. Look for the questions, complaints, and things people keep asking others to explain. That's often more useful than starting with a list of keywords.   By the end of week one, you should have a solid list of the problems your customers are trying to solve. You don't need a 50-page persona document - a couple of pages of real customer language is far more useful. Week 2: Decide What You Want to Be Known For   You can't write about everything your industry cares about, and you shouldn't try. Choose three to five broad topics you want your company to become associated with - your content pillars.   For a project management tool aimed at marketing teams, that might be: campaign planning, marketing operations, team collaboration, and marketing productivity. Don't treat pillars as keywords - a pillar is a subject area. "Campaign planning" alone could support a dozen articles: how to plan a campaign, build a timeline, manage approvals, coordinate across teams, common mistakes, templates, and more. That gives you a collection of related topics rather than a random list of blog ideas - which also helps search engines understand what your site actually knows about.  Build a list of 20 to 30 topics   Create a simple spreadsheet. For each idea, record the topic, the problem it addresses, which pillar it belongs to, and what you want the reader to do next. For example:   Topic- How to create a campaign timeline Problem It Addresses- Campaigns keep getting delayed Intent- Informational   Not every article should target someone ready to buy. Some readers are just trying to understand a problem - help them consistently, and some will eventually become buyers. Week 3: Write Something Worth Reading   Resist the urge to publish five short articles just to say you published five. Start with one or two cornerstone articles - pieces that answer a significant question properly rather than skimming it.   A "Complete Guide to Marketing Campaign Planning," for instance, could cover objectives, timelines, approvals, cross-team coordination, measurement, and common mistakes. Don't make it long for its own sake - make it useful, with real examples and frameworks from your own experience. That's something generic AI-generated content can't easily replicate.   Once it's written, look at the questions it raises - those become your supporting articles ("How to Build a Campaign Timeline," "Common Campaign Planning Mistakes," a downloadable template) that link back to the main piece. Over time this becomes a genuinely useful, cross-linked collection rather than hundreds of disconnected posts - this is also where a structured content hub like DYLIT's Digital Showroom earns its keep, keeping cornerstone and supporting articles organized automatically instead of you tracking it all in a spreadsheet.   Don't turn every article into a sales pitch. If someone searches "how to build a campaign timeline," they want an answer, not three paragraphs about your software first. Teach them something, and mention your product only where it genuinely helps. Content that doesn't feel like a disguised sales pitch is what actually builds trust. Week 4: Get Your Content in Front of People   Publishing is only half the job - nobody's waiting for your next post. Once something's live, pull several things out of it: a newsletter, two or three LinkedIn posts, a short video, a customer FAQ, talking points for sales. Create once, reuse intelligently.   Pick one social channel where your customers actually are - often LinkedIn for B2B SaaS, sometimes YouTube or Reddit - and use it to share what you learned, not just links. Opinions, mistakes, and explanations tend to outperform "we published a new post."   Start your newsletter early too, even with a small list. Once a month, send one useful idea, your latest article, and something interesting you've learned. Over time this becomes an audience you reach directly - one you control, unlike search or social algorithms.   What to Publish and Measure   For a founder without a marketing team, a reasonable first month looks like: 2 cornerstone articles, 2–4 supporting pieces, 1 newsletter, and a handful of social posts. That's enough. A smaller schedule you can sustain for a year beats a heavy one you abandon in six weeks.   Don't get obsessed with traffic early on. Watch four things instead: are people finding you (organic traffic, trending up)? Are the right people finding you (100 relevant visitors beats 1,000 irrelevant ones)? Are you building an audience (newsletter subscribers)? And is content actually contributing to business (do customers show up in the content trail before they buy)? Your highest-traffic article often isn't your most valuable one - that's fine.   Don't Expect Much to Happen in Month One   You'll publish something, check analytics, and see nothing happen. That's normal. Month one is about learning which problems matter, what your audience responds to, and what you can realistically sustain - while building a library that keeps working after you hit publish.   After two or three months, look back: which topics attracted the right audience, generated conversations, or produced leads? Then do more of what worked.   Your First 30 Days, Simplified   1. Week 1: Talk to five customers and understand their problems.   2. Week 2: Choose three to five content areas and list 20–30 topics.   3.Week 3: Publish one or two genuinely useful cornerstone articles.   4.Week 4: Distribute through email and one social channel, then check early results.   You don't need a content team, a daily publishing schedule, or a complicated calendar. You need to understand your customer, own a few topics, and keep creating useful content. The first 30 days aren't about traffic - they're about proving you can build a process that works. After that, the more interesting question becomes how to make sure people actually find what you've built. That's where SEO, AEO, and GEO come in - more on that soon.     Want a place to put all of this once you start publishing? Try DYLIT free - its Digital Showroom keeps your articles and newsletter organized in one hub from day one.