# Future Trends

By [DYLIT Chronicles](https://dylit.info/user/dylitmediabuzz)

[AI for All - Beyond the Hype](https://dylit.info/pr/ai-for-all-beyond-the-hype/6a9efac02e92664f4d50cf9d) > [Future Trends](https://dylit.info/ch/future-trends/6a9efac02e92664f4d50cfb6)

Amazon Bets on Rat Brains to Make AI Video 5x Faster A Startup Lands on Amazon's Shelf On September 22, 2026, The Biological Computing Co. (TBC), an applied biological computing company that uses real neurons to improve AI models, announced a collaboration with AWS to bring what it calls the world's first neuron-derived AI video model to market. Headlines have called these AWS "contracts," but the public record points to a partnership and distribution deal. Contract values and terms haven't been publicly confirmed. It still matters. TBC plans to run its model on AWS Trainium, make it deployable through Amazon SageMaker AI and pursue distribution in AWS Marketplace. For a young company in a once-fringe field, that's a direct line to a massive enterprise customer base. AWS and TBC expect access to reach all AWS enterprise customers, but haven't given a date. What "Rat Brain-Powered" Actually Means Biological computing uses living cells, usually neurons, to process or study information. TBC places living cells on multi-electrode silicon arrays made by 3Brain, a Swiss biotech company, working with rat brain neurons and human stem cells. Here's the twist most headlines skip. There are no rat neurons inside the product. The modified model runs on ordinary AI hardware, with no living cells on the customer's side. The biology stays in the lab and inspires the software. The Workflow, Step by Step TBC describes a loop. Researchers send electrical signals into the neurons, record how they respond and look in that activity for computational patterns that can be written as software. That software then sits on top of an existing video generator. TBC won't name the underlying open-source model beyond calling it a frontier model, and says its neuron-derived layer adds less than 0.1% to it. Exactly how neural recordings become code hasn't been made public. Why Video Came First The founders give two reasons. The electrode arrays are grids, and images could be mapped onto them more readily than text. And investor Jeff Dean reportedly pushed TBC to start with video because established benchmarks exist there. The payoff could be big. TBC claims 80% lower inference costs and 5x faster generation, with better quality than the base model. Cheaper, faster clips mean creators can iterate more and platforms can serve more users. The catch? The numbers are self-reported, and with the baseline kept secret, outsiders can't reproduce them yet. The Stress Test Nobody Has Run AWS itself raised the hard question. Deap Ubhi, who heads technology for startups at AWS, wants to see whether the gains hold on videos ten minutes or an hour long, where a model has to stay consistent with everything it already generated. That's AI video's sore spot. Objects drift, faces change, scenes forget themselves. If neuron-derived tweaks help there, it's a real breakthrough. If they only shine on short clips, the story gets smaller. What It Means for the Future of AI As a tech fan, I find this genuinely exciting. The human brain runs on roughly 20 watts, while AI compute bills keep climbing, so mining biology for efficiency ideas is a smart hedge. TBC also has company. AWS works with Cortical Labs, an Australian company that combines lab-grown neurons with silicon chips. The risks deserve equal airtime. Human stem-cell neurons raise questions about consent, sourcing and how cultures are handled. No jurisdiction currently regulates commercial biological computing as a category. And nobody has shown yet that the biology is essential, or whether conventional optimization could find the same shortcuts. Verdict: Weird, Promising, Unproven TBC's pitch is refreshingly practical. Ubhi says the startup is working within existing generative AI standards and asking how to make current visual models more efficient. That's what caught Amazon's eye. Now it needs independent benchmarks. If the numbers hold, lab-grown rat neurons may quietly shape how the next wave of AI video gets made. Sources Amazon Press Center, "The Biological Computing Co. Partners with AWS to Bring World's First Neuron-Derived AI Video Model to Market": https://press.aboutamazon.com/aws/2026/9/the-biological-computing-co-partners- with-aws-to-bring-worlds-first-neuron-derived-ai-video-model-to-market The Biological Computing Co. official site: https://www.tbc.co/ Related YouTube Videos "In the Field: The exclusive tour inside TBC.co's lab | Amazon Web Services": https://www.youtube.com/watch?v=R4eKRihw9f4 "This computer runs on living human brain cells | REUTERS": https://www.youtube.com/watch?v=3KeC8gxopio